Shopware SEO Agency for UK Merchants
We find where your Shopware store is losing rankings in the UK and fix it directly in your store.
Or call us directly: +49 421 438 1919-0
Where Shopware 6 Loses Rankings
In our projects, organic search is usually one of the two highest-revenue channels, and for UK online retailers competing on Google that is no different. That’s why SEO is part of store development for us, not an add-on project after launch.
Duplicate URLs From Variants and Filters
We control indexing of filter and variant pages and set canonicals so that one URL ranks for each piece of content.
Slow Category and Product Pages
Core Web Vitals, caching, and lean themes, so your pages load fast.
Redirects After a Migration
A URL inventory before the switch, complete redirect mapping, and checks after go-live. Background in our article Migrating from Shopware 5 to Shopware 6.
Multilingual Stores Without Clear Signals
hreflang, XML sitemaps, and structured data for every language.
Category Pages Without Content
Page structure, headings, internal linking, and copy that answers what your customers are searching for.
A Checkout That Slows You Down
More visitors don’t help much if the checkout slows them down. That’s why we look at SEO and conversion together.
How We Work
For existing stores, we start with our free store audit.
Audit
A crawl of your store, a Search Console review, and checks of indexing, load times, and page structure.
Action Plan
Prioritised by impact and effort, with a clear split between what we implement and what your team handles.
Deliverable: action plan with effort estimate
Implementation
Our Shopware developers make changes to your theme, plugins, and configuration directly.
Monitoring
After every major change, we check rankings, indexing, and load times.
Further Reading
What we’ve learned from our projects is in our case studies and guides.
- Case Study: Miniature MarketA move from Magento to Shopware 6 that kept organic traffic intact with rebuilt SEO structures.
- Case Study: VaporBeastThree Magento stores in one Shopware 6 environment, every URL secured with redirect rules.
- Shopware SEO GuideHow to configure Shopware 6 properly and protect your rankings.
- Migrating from Shopware 5 to Shopware 6Process, data, and redirects during the switch.
Founded by store owners
Before we founded solution25 in 2017, we built our own online store with no startup capital and grew it to more than 500 orders a day, a large share of them through Google. That experience still shapes how we plan and run stores today.
- Reliable estimatesEvery proposal includes an effort estimate for each work package, dedicated contacts, and a timeline with milestones.
- One team, no middlemenProject management, development, design, and quality assurance are all in-house at solution25, in Bremen and Prishtina.
- Support after launchMost projects move into a maintenance agreement after go-live, with updates, monitoring, and a fixed monthly hours budget.


Shopware SEO: FAQ
Is Shopware 6 good for SEO?
Yes. Shopware 6 comes with SEO URLs, meta fields, canonicals, and sitemaps out of the box. Problems usually come from configuration, variants, filters, and extensions. For an overview, read our Shopware SEO guide.
Will I lose my rankings during a migration?
The risk drops significantly when the URL inventory and redirects come at the start of the migration, not at the end. That’s how we approached VaporBeast and Miniature Market, and it is how we plan migrations for UK merchants today.
How much does SEO for a Shopware store cost?
It depends on the condition of your store and the scope. After the audit, you get an action plan with an effort estimate.
Your Store Audit in Two Business Days
The audit is free for UK merchants and shows you where your store is losing revenue. Then you decide what we tackle.
Phone +49 421 438 1919-0
Solution25 GmbH, Marcusallee 16, 28359 Bremen, Germany