How do you choose your Shopify theme?

Web design is the foundation for an online shop. It will surely play a role in the customer’s psychology. Appealing and neat pages have proven to tempt customers into buying more.
Shopify offers a variety of pre-made designs. Your choice of design must match your page products and services, therefore good brainstorming upon your company’s appearance will benefit you. The design will be impacted depending on how many features are required or how many products have to be integrated. It is therefore not advisable to simply look at all the themes offered and then spontaneously decide on one. Find listed below the steps you have to carry out to find the appropriate theme.

Step 1. First, start by doing a preselection of all themes available. There are 70 designs themes to choose from, making you question if you are choosing the right appearance for your shop. When you have narrowed it down to favorites, more specific criteria can be considered.

Step 2. After you have selected the ones that stood out for you, more detailed measurements can come into consideration. You have to have a clear idea of how you want to represent your company and products to your customers. For example, shops with many collaborating companies need navigation bars with subcategories or grocery stores require allergen awareness. You can enter these elements in the filters and thus diminish the number of themes again.

Step 3. Many of the themes will appear different, since structure will change after all store details will be implemented. It would be therefore immensely useful to install your shortened selection as a demo in certain sections of your shop. This allows you to get a realistic impression of whether the theme suits you.

Step 4. Now you can use the demos to construct your page the way you were imagining it.

This gives you an overview of whether the theme is agreeing with your shop content. If you want to ensure that every area is covered, navigation products and blog posts should be labeled. Temporary sample texts can also be inserted for this purpose just so you can test the shop appearance. It is also ideal to include some product photos. Themes that don’t do well can be sorted out again.

Step 5. You are now encountering the last selection, leaving you to make individual adjustments to the theme settings. For example, you can configure the navigation or the products according to your preference.

Step 6. If the selection is now limited to a theme, individual features can always be added to construct your shop in a more functional way. If several features need to be integrated, these can be accomplished by professional agencies or Shopify.

If you want to learn more about e-commerce development platforms or apps, make sure to read our Shopware lexicon as well. Our dedicated outsourcing team can be your partner in e-commerce.