Customise product content for every sales channel with Multi-Channel Content Tailor your product titles, descriptions, and details to different Storefronts or marketplaces, all in one place in Shopware!
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Multi-Channel Content makes it easy to manage product content across all your sales channels, whether you run a UK storefront, an EU channel or a separate B2B shop. Customise, save, and go live, right from your Shopware admin panel.
By default, Shopware uses the same product title and description across all your sales channels. That works fine for a single storefront, but if you are running separate channels for different regions, audiences, or marketplaces, the same copy rarely does the job equally well everywhere. This plugin adds a dedicated Content tab to every product page where you can set channel-specific titles and descriptions, so a product can be presented differently on your B2C storefront, your B2B channel, and any regional variants, all from one place.
Open any product in the Shopware admin, go to the new Content tab, select the sales channel you want to customise, edit the title or description for that channel, and save. The update goes live immediately on that storefront without affecting how the product appears on other channels. No external tools, no exports, no duplicating products.
No. The entire workflow happens inside the standard Shopware product editing interface. If your team can already manage products in Shopware, they can use this plugin without any additional training or developer involvement.
Merchants running multiple Shopware sales channels who need different messaging per channel. That includes multi-brand setups, stores serving both B2B and B2C audiences from the same backend, and international merchants where product descriptions need to be tuned per region. It is also useful for any store where the marketing team wants to test different copy across channels without restructuring the product catalogue.
For UK merchants selling into the EU since Brexit, it is a simple way to keep a UK storefront and EU storefronts with their own wording, delivery and customs information side by side.
The Multi-Channel Content plugin is built and maintained by solution25. To install it or discuss whether it fits your setup, contact the team at info@solution25.com, call +49 421 438 1919-0, or book a free consultation here.