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Optimizely Campaign: Shopware 6 Plugin by solution25 for UK Merchants

Inhaltsverzeichnis

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Introduction

The Optimizely Campaign plugin for Shopware 6 by solution25 provides a powerful, seamless connection between your online store and Optimizely’s advanced email marketing platform. The plugin was built to simplify and automate marketing workflows. Retailers in the UK and beyond can use it to sync customer data, export product catalogues, track user behaviour, and send fully automated transactional emails directly from Shopware. Thanks to easy configuration and deep integration into the Shopware admin panel, businesses can improve their email marketing strategy without complex technical steps. Whether you want to boost customer loyalty, personalise campaigns, or keep subscriber data up to date at all times, the Optimizely Campaign plugin offers a reliable and efficient way to increase conversions and optimise communication. For UK merchants, the subscriber sync also helps you respect PECR and UK GDPR, because newsletter consent captured in Shopware is passed on to Optimizely Campaign rather than managed in separate lists.

Key Benefits

  • Seamless Transactional Emails: Automate order confirmations, account notifications, and more.

  • Automated Subscriber Sync: Keep your newsletter and contact lists always current.

  • Product Catalogue Export: Ensure your email campaigns feature up-to-date product data.

  • Customer Behaviour Tracking: Capture page views, cart events, and purchases to optimise targeting.

  • Simple Integration: Configure everything from within the Shopware admin panel.

  • Fully Compatible with Shopware 6: Built for a seamless experience.

Compatibility

  • ✅ Shopware 6.5+

Get Started

Installation & Activation
GitHub

Clone the plugin into your Shopware plugins directory:

git clone https://github.com/solution25com/optimizely-campaign-shopware-6-solution25

GitHub

2. Install the Plugin in Shopware 6

3. Activate the Plugin

  • Log in to your Shopware 6 Administration panel.

  • Navigate to Extensions > My Extensions.

  • Locate the newly cloned plugin and click Install.

4. Verify Installation

  • After installation, click Activate to enable the plugin.

  • In your Shopware Admin, go to Settings > System > Plugins.

  • Upload or install the “Email Marketing ” plugin.

  • Once installed, toggle the plugin to activate it.

After installing the plugin, you can configure your Email Marketing credentials and options in the Shopware admin panel.

Accessing the configuration
1. Go to Settings > Extensions > Email Marketing

2. Select the Sales Channel you want to configure

3. Fill in the following fields:

Related topics

  • After activation, you will see Email Marketing in the list of installed plugins.

  • The plugin name, version, and installation date should appear.

Plugin Configuration

General Settings

Product Export Settings

  • Opt-in Id.

  • Authorization Code.

Event Configuration

  • Export Name.

  • SFTP Username.

  • SFTP keyfile password.

  • SFTP PRIVATE key file

E-mail: info@solution25.com

  • PostClick Base URL.

  • Authorization PostClick Code .

  • Client PostClick Code .

  • Add to basket param

  • Purchase Param

  • Product Param

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