Make (Integromat) & Shopware 6 Integration Guide

1. Introduction

A versatile no-code automation platform, Make (formerly Integromat) lets users visually design workflows that connect different apps and services. It enables you to streamline intricate business procedures, automate tedious tasks, and synchronise data across platforms.

One of the most effective and user-friendly tools for connecting your Shopware 6 online store to external services, such as CRMs (Freshsales, HubSpot), spreadsheets (Google Sheets), communication tools (Slack, Microsoft Teams), or even databases, is Make. You can accomplish this without knowing how to write code.

Make enables developers, marketers, and store owners to optimise their eCommerce operations with its extensive library of app integrations and user-friendly interface. Make enables you to create custom customer journeys, automate lead generation, and synchronise orders with accounting tools such as Xero or QuickBooks, both widely used by UK businesses, in a visual and modular manner. This minimises human error and drastically cuts down on the need for manual data handling.

This tutorial will walk you through the process of integrating Shopware 6 with external platforms using Make. You’ll discover how to:

• Create a webhook to collect Shopware data in Make.
• Send order and customer information from Shopware’s Flow Builder to Make.
• Map data and transmit it to the platform of your choice (e.g., Freshsales).
• Test and troubleshoot your scenario.

By the end of this guide, your store will be connected to an automated workflow that saves time and reduces manual work.

2. What You Need Before You Begin

Make sure you have the following before you begin developing your Shopware 6 and Make integration:

• A Store for Shopware 6
  Version 6.4 or later is advised.
  Administrator access.
  SSL (HTTPS) enabled.
• An Account on Make.com
  You can register at https://www.make.com for free.
  Basic scenarios can be tested with a free plan.
• Target Application Access
  For instance, the Freshsales API Key and Domain.
  Or Google Sheets access.
• A Few Test Results
  A customer or purchase in your Shopware store.

3. Setting Up Your Make Account

Go to Make.com and register or log in.

After registering and logging in, you will be prompted to answer a few questions. The questions were as follows:

• How did you hear about Make?
• How would you describe your experience with automating workflows?
• What size is your organisation?
• Which of the following best describe your role?
• What do you want to automate with Make?

Then click Create a new scenario on your dashboard after logging in.

After connecting your apps, you will be directed to a visual editor. It supports hundreds of apps out of the box. Make’s scenario editor allows you to integrate all of your tools, whether you’re using Mailchimp to automate email follow-ups, Airtable to organise inventory, or a CRM to manage leads.

The HTTP or Webhooks module can also be used to integrate APIs that aren’t natively supported. This implies that you can even automate connections with less-popular platforms or internal tools.

4. Creating a Webhook to Receive Shopware Data

Custom webhooks cannot be manually created or managed through the admin UI in Shopware 6. However, we can simulate webhook behaviour by using Flow Builder to define a flow (based on an event, such as a new order) and set an action to “Call a URL.”

Make will serve as a webhook listener and can carry on the automation flow (for example, sending the data to Freshsales, Google Sheets, etc.).

Configuring a Webhook in Make

1. Start a Make scenario
   Sign in to Make and select “Create a new scenario.” Click the big + symbol in the centre of the blank canvas.
2. Add the Webhook module
   Search for “Webhooks,” choose Custom Webhook, then click Save.
3. Name and create the webhook
   Give it a clear name such as Shopware Order Hook and press “Save.”
4. Copy the generated webhook URL
   Make generates a unique URL, copy this for the “Call URL” action in Shopware Flow Builder.

5. Sending Data from Shopware to Make Using Flow Builder

You need to create a Flow that calls the Make webhook when a customer places an order in Shopware.

1. Log into the Shopware Admin Panel.
2. Navigate to Settings → Flow Builder.
3. Click “Add Flow.”
4. Fill in Basic Information:
   Name: Send Order to Make
   Priority: 1
   Active: ✅
5. Trigger: Add trigger → Order placed.
6. Action: Add action → Call URL → paste your Make webhook URL.
   HTTP Method: POST .
   Add variables such as order.orderNumber , order.customer.email , order.amountTotal , order.lineItems .
7. Click “Save.” Now every new order posts data to Make.

6. Capturing and Mapping Data in Make

Back in Make:

• Run a test order in Shopware so the webhook receives a payload.
• Add a new module (e.g., Freshsales → Create Contact or Create Lead).
• Connect your Freshsales account with Domain URL and API Key.
• Map incoming Shopware fields to Freshsales fields:
  Name → combine first and last name
  Email → customer.email
  Value → order.amountTotal
  Notes → order number or line-item details
• Save the module. You can chain more steps like Slack notifications or Google Sheets rows.

7. Testing the Integration

Testing is crucial:

• Place a test order or register a test customer in Shopware.
• In Make, view the scenario’s execution log to confirm data reception and processing.
• Check the target app (e.g., Freshsales) for the new contact/lead.
• If errors occur, verify API keys, the webhook URL, and inspect Make logs.

8. Best Practices for Maintaining the Integration

1. Monitor API usage and limits.
2. Set up logging and error monitoring.
3. Keep field mappings consistent.
4. Use tags and custom fields wisely.
5. Integrate with additional tools.
6. Train your team.
7. Plan for scalability.
8. Evaluate integration success.

9. Extending Your Scenario: Advanced Use Cases

Make can automate full business processes:

• Multi-CRM distribution: route B2B vs B2C contacts to different CRMs.
• Order analytics: store order data in Google Sheets or Airtable for dashboards.
• Shipment tracking: fetch carrier info via the carrier’s API (for example Royal Mail or DPD UK) and email customers automatically.
• Customer retention: trigger Mailchimp campaigns for thank-you or cart-abandonment flows.

10. Final Thoughts

You have total control over your workflows when you integrate Make with Shopware 6. Make automates tasks such as sending customer data to a CRM, notifying your sales team of new orders, or pushing reports to Google Sheets all without code.

In summary:

• Create a webhook in Make.
• Send data using Shopware’s Flow Builder.
• Map fields to the app of your choice.
• Test thoroughly.
• Activate and monitor the scenario.

By following these steps, you can improve connectivity, decrease manual errors, and streamline operations in your eCommerce business, whether you sell in the UK or across Europe.

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