How is SEO powered by Magento?

Search engine optimization is a crucial part of every marketing strategy. It is well known that Google rewards individual and informative online shops by ranking them high. In order for this to be feasible, the shop must be regularly optimized based on the principles of Google. Magento offers tools for this, especially in the commerce program, which should make the SEO process easier for you. How is SEO powered by Magento?



Search engine optimization is a crucial part of every marketing strategy. It is well known that Google rewards individual and informative online shops by ranking them high. In order for this to be feasible, the shop must be regularly optimized based on the principles of Google. Magento offers tools for this, especially in the commerce program, which should make the SEO process easier for you.




Url. The URL codes form the basis of an online shop. A link is provided for each category, article, or blog post. The link exists for individual products. often from the actual shop name, the category, and then the article. However, it often happens that links are filled with unnecessary words and characters. If this is the case, Magento will notify you directly. You will also receive a message if a URL code does not work. So programmers and developers can edit this before the Google crawler is aware of it.




Blog. Every search-engine-optimized online shop should integrate a thematically appropriate blog. Articles are regularly written there that customers can read and comment on. The advantage is not only that you convey your specialist knowledge and thus professionalism to your customers. Rather, Google will reward the effort and amount of individual texts with a higher ranking. Search engines attach great importance to being provided with information that you deliver in this case. The blog can be designed and integrated into your online shop using Magento.




Duplicate content. Mistakes made by many online shops in search engine optimization are duplicate content. Product descriptions in particular are often copied and pasted repeatedly or identically. But this can also happen by accident. In any case, Magento can search for duplicate content. If something is found, the affected texts are displayed so that your content manager can improve this. Here, too, the errors can be corrected before they influence the ranking. 




Meta & Alt. Every link is given a heading and description when doing a Google search. Often one becomes aware that these are too long or too unspectacular for the customer. Magento offers you the option of inserting a suitable and search engine optimized meta heading and description for each link. This also applies to images that are then provided with so-called alt texts.