How solution25 Rebuilt Miniature Market for Stability, Speed & Smarter Preorders

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Overview

Miniature Market is a global retailer specializing in board games, miniatures, and hobby supplies. The company managed a large Magento store with thousands of SKUs, complex restock cycles, loyalty programs, and frequent high demand product releases. To remain competitive and reduce operational friction, Miniature Market needed a modern, resilient platform that could handle realtime inventory, preserve customer entitlements, and introduce a reliable preorder experience. The project was essential to protect sales during peak drops and to scale inventory operations internationally without increasing manual workload.

The Client’s Main Problem

On Magento, Miniature Market faced performance bottlenecks during new release spikes and struggled with overselling when stock information lagged. Loyalty points, reviews, and gift card balances were fragmented across legacy systems, raising the risk of data loss during migration. The lack of a dependable preorder workflow made it difficult to capture demand for upcoming releases without creating fulfillment chaos. Deposco-driven warehouse syncs were delayed and unreliable, and the storefront needed faster filtering and search to improve conversion for high-traffic product pages.

Challenges for solution25

  • Migrating thousands of products and variants while preserving complex attribute structures and bundle relationships

  • Moving historical orders and customer records without breaking loyalty point balances, reviews, or active gift card values

  • Integrating Deposco WMS via Patchworks to achieve real-time synchronization of stock and order statuses

  • Designing a custom Preorder Plugin that supports deposits, reservation logic, and scheduled releases

  • Preventing overselling during drops by protecting reserved quantities and synchronizing allocations across channels

  • Maintaining SEO continuity by preserving legacy URLs, metadata, and redirect rules during migration

  • Ensuring the storefront could handle high concurrency with fast search and filtering across large catalogs

Our Approach / How We Solved It

  • Designed a Shopware 6 migration blueprint that mapped Magento data to Shopware entities, including SKUs, bundles, and variant trees

  • Created a staged migration pipeline with automated validation and rollbacks to guarantee data integrity for orders, loyalty, and gift cards

  • Implemented a Patchworks integration layer to connect Shopware 6 with Deposco, enabling immediate inventory updates and two-way order status syncs

  • Built a custom Preorder Plugin supporting deposit payments, scheduled releases, partial shipments, and reserved-quantity protection to avoid oversells

  • Rebuilt SEO structures and implemented URL rewrite rules to preserve search rankings and maintain link equity during cutover

  • Tuned search and filtering with Elasticsearch optimizations, improved category caching, and CDN-backed asset delivery for faster page loads

  • Added predictive inventory rules that reserve stock for preorder windows and release allocations based on confirmed receipts from Deposco

  • Performed load and stress testing simulating major product drops to validate stability and capacity under peak load

The Result / Outcome

After the migration, Miniature Market ran on Shopware 6 with a stable, scalable backend that preserved all customer-facing entitlements. Loyalty points, reviews, and active gift card balances were migrated without loss, ensuring customer trust and continuity. The Patchworks Deposco integration provided near-instant inventory updates, removing the lag that previously caused overselling. The custom Preorder Plugin allowed Miniature Market to capture demand for upcoming products reliably, accept deposits, and control release allocations without manual spreadsheets.
Operationally, the business saw fewer fulfillment errors and reduced customer support tickets related to stock and preorder confusion. The storefront delivered faster search results, smoother filtering, and better page speed, which improved the browsing experience and lowered cart abandonment. SEO continuity was maintained through careful URL mapping and redirects, preserving organic traffic during the transition. Together, these changes created a more predictable revenue stream around new releases and a robust foundation for future expansion.

What We Learned / Key Takeaways

A migration of this size succeeds when architecture, integration, and data integrity are treated as co-equal priorities. Real-time WMS integrations are non-negotiable for retailers that run high-volume drops without them, overselling and manual reconciliation remain persistent costs. Preorder functionality must be built with reservation logic and deposit handling from the start; temporary or manual solutions create more operational burden than they save.Integrating Shopware 6 with SAP for ERP management and HubSpot for marketing automation allowed Miniature Market to synchronize inventory, optimize customer engagement, and streamline sales processes across both B2C and B2B operations.
Finally, maintaining customer trust by preserving loyalty and gift card balances reduces churn and eases the transition to a modern platform.

Rebuilding a store with complex preorders, loyalty systems, and WMS integrations is delicate but achievable.

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