Free 15 min initial consultation directly with our experts.
Miniature Market is a global retailer specializing in board games, miniatures, and hobby supplies. The company managed a large Magento store with thousands of SKUs, complex restock cycles, loyalty programs, and frequent high demand product releases. To remain competitive and reduce operational friction, Miniature Market needed a modern, resilient platform that could handle realtime inventory, preserve customer entitlements, and introduce a reliable preorder experience. The project was essential to protect sales during peak drops and to scale inventory operations internationally without increasing manual workload.
On Magento, Miniature Market faced performance bottlenecks during new release spikes and struggled with overselling when stock information lagged. Loyalty points, reviews, and gift card balances were fragmented across legacy systems, raising the risk of data loss during migration. The lack of a dependable preorder workflow made it difficult to capture demand for upcoming releases without creating fulfillment chaos. Deposco-driven warehouse syncs were delayed and unreliable, and the storefront needed faster filtering and search to improve conversion for high-traffic product pages.
After the migration, Miniature Market ran on Shopware 6 with a stable, scalable backend that preserved all customer-facing entitlements. Loyalty points, reviews, and active gift card balances were migrated without loss, ensuring customer trust and continuity. The Patchworks Deposco integration provided near-instant inventory updates, removing the lag that previously caused overselling. The custom Preorder Plugin allowed Miniature Market to capture demand for upcoming products reliably, accept deposits, and control release allocations without manual spreadsheets.
Operationally, the business saw fewer fulfillment errors and reduced customer support tickets related to stock and preorder confusion. The storefront delivered faster search results, smoother filtering, and better page speed, which improved the browsing experience and lowered cart abandonment. SEO continuity was maintained through careful URL mapping and redirects, preserving organic traffic during the transition. Together, these changes created a more predictable revenue stream around new releases and a robust foundation for future expansion.
A migration of this size succeeds when architecture, integration, and data integrity are treated as co-equal priorities. Real-time WMS integrations are non-negotiable for retailers that run high-volume drops without them, overselling and manual reconciliation remain persistent costs. Preorder functionality must be built with reservation logic and deposit handling from the start; temporary or manual solutions create more operational burden than they save.Integrating Shopware 6 with SAP for ERP management and HubSpot for marketing automation allowed Miniature Market to synchronize inventory, optimize customer engagement, and streamline sales processes across both B2C and B2B operations.
Finally, maintaining customer trust by preserving loyalty and gift card balances reduces churn and eases the transition to a modern platform.
Rebuilding a store with complex preorders, loyalty systems, and WMS integrations is delicate but achievable.
Contact solution25
