Shopware is more than just a sales platform it’s a tool for creating immersive shopping journeys. One of its most powerful features is Shopping Experiences, which empowers businesses to design content rich pages that aren’t just functional but visually stunning.
At solution25, we use this feature to craft seamless, engaging user experiences for our clients. But if you’re new to Shopware or still figuring out what “Shopping Experiences” means, this blog post will walk you through everything clearly, simply, and with your business in mind.
Shopware’s Shopping Experiences is the platform’s built in CMS (Content Management System). Think of it as a drag and drop page builder that lets you customize how your homepage, landing pages, product pages, and category pages look without needing to write a single line of code.
From banners and product sliders to text blocks and videos, Shopping Experiences lets you visually construct your store layout in a way that’s completely aligned with your brand. Each “experience” can be designed for a specific audience, promotion, or campaign meaning you’re not stuck with a one size fits all layout.
Why does this matter?
Because content and layout directly influence conversion. If customers land on a cluttered, confusing page, they’re gone in seconds. But if they arrive on a well structured, visually appealing experience tailored to their needs, they’ll stay, explore, and most importantly it’s buy.
At solution25, we specialize in helping clients create these exact experiences. We use the full potential of Shopware’s CMS to make sure your shop isn’t just another store online it’s a destination.
We explain it to our clients like this: the Shopping Experience is your virtual storefront, your chance to make a first impression. And we help you make it a damn good one.
Let’s be blunt a bad layout costs you sales.
Your online store is your showroom. If the flow isn’t intuitive if customers can’t immediately see where to go or what to do they won’t stick around. This is where layout design becomes critical, and where Shopware’s Shopping Experiences really shine.
A good layout doesn’t just look pretty. It does three very specific things:
When working with clients at solution25, we often start by reviewing their current layout. Is the CTA (Call To Action) clear? Are the most important products above the fold? Is there a logical flow? Are brand visuals being used consistently?
Shopware gives us the building blocks grids, sections, blocks, elements and we use them strategically. Not randomly. We don’t just design something that looks cool. We design experiences that convert.
For example, we might recommend a “teaser bar” at the top with limited time offers followed by a category grid then a curated product slider. Each element is placed with a purpose.
The result? A user experience that feels smooth, intuitive, and rewarding.
So when you hear “layout design” from us at solution25, understand it’s not just about aesthetics it’s about performance. We craft every layout with your end goal in mind: more engagement, more conversions, more growth.
At solution25, we don’t just give you a Shopware backend and wish you luck. We strategically design your Shopping Experiences based on your target audience, your product catalog, and your marketing goals.
Here’s what our process looks like:
We listen. We understand your brand, your tone, your audience. Whether you’re selling eco friendly cosmetics or industrial components, the layout must reflect your value proposition.
We map out content zones using Shopware’s layout builder. Our team designs user flows that prioritize clarity and drive action because even the most attractive site is useless if it’s confusing.
Our developers and designers collaborate to turn the strategy into a functional layout using Shopping Experiences. We ensure everything is responsive (mobile first), accessible, and SEO friendly.
You’ll never feel lost or out of the loop. We walk you through each phase, explaining in plain language how and why things are done so you feel in control of your project.
Because we’re not done at “go live.” At solution25, we track user behavior, heatmaps, and analytics to tweak your Shopping Experiences and ensure ongoing performance.
We also train your team if needed because we believe you should be able to manage your layout confidently without relying on us for every change (unless you want to of course).
This CMS isn’t just for us as developers it’s for you as a business owner. And we make sure you can use it like a pro.
You might be asking: “Why not just pick a template and go live?”
Because templates are generic, and your business isn’t.
Working with solution25 means you get more than a layout it’s a strategy. Here’s what you gain when we implement Shopping Experiences for your e-commerce project:
What’s more, solution25 brings the human side to the technology. We communicate. We educate. We collaborate.
Your store becomes your best salesperson—and we help it get there using Shopware Shopping Experiences.
If you’re reading this and thinking, “Okay, I want this for my store,” here’s what to do next:
Reach out to solution25. Tell us a bit about your store, your products, and what’s not working. We’ll schedule a call and take it from there.
We’ll look at your current layout and content structure. What’s working, what’s broken, what’s confusing. This sets the foundation for your new Shopping Experiences.
Based on your input, our designers create custom layouts using Shopware’s CMS. Every block, image, and button is intentional.
We launch your new layout and monitor performance. If needed, we iterate. You’ll also get a short onboarding so you can manage your CMS like a pro.
We’ve done this for countless clients efficiently, clearly, and with measurable results.
Stop settling for cookie cutter designs. Let your store tell your story visually and effectively with Shopware Shopping Experiences, powered by solution25.
