Listrak is a US-based marketing automation platform built specifically for e-commerce, covering email, SMS, and behavioural campaign automation. The solution25-built Shopware integration connects your Shopware 6 store to Listrak so that customer registrations, cart activity, and order data flow into Listrak automatically. From there, your marketing team can run abandoned cart recovery sequences, post-purchase campaigns, and personalised journeys based on real shopping behaviour; without manually exporting data or building custom pipelines.
The plugin captures cart data in real time as customers browse and add products. When a cart is abandoned, that data is already in Listrak and can trigger an automated follow-up sequence; typically a series of email or SMS messages over 24 to 72 hours, reminding the customer what they left behind. The timing, content, and number of messages are configured in Listrak. The Shopware plugin handles the data feed that makes those automations possible.
The plugin embeds Listrak's JavaScript snippets directly into your Shopware storefront, enabling real-time tracking of browsing activity, product views, cart updates, and purchase completions. This behavioural data feeds Listrak's segmentation engine so campaigns can be targeted based on what a customer actually did not just who they are. Segments built on real behaviour consistently outperform static list-based sends.
Yes. The plugin includes built-in error handling with retry mechanisms for failed API requests. All interactions are logged so your team can review what was sent, when, and whether it succeeded. This matters for high-volume stores where a silent failure in data sync could mean campaigns firing on incomplete or stale customer data.
Install the plugin via the Shopware plugin manager, enter your Listrak API credentials in the admin settings, and enable the features you need (cart tracking, customer sync, order sync). Each feature can be toggled independently, so you can start with abandoned cart recovery and enable additional sync features as your Listrak setup matures. For setup support, contact solution25 at info@solution25.com or call +1 929-264-76 02.