Configuring a Shopware store for the U.S. market involves adapting key settings to match local expectations and legal requirements. This includes setting up U.S. tax rules (like state-specific sales tax), integrating popular payment methods (e.g. PayPal, Stripe, credit cards), configuring shipping options with local carriers, using English (U.S.) language and currency (USD), and ensuring compliance with U.S. privacy laws. It also means tailoring the storefront for American consumers in terms of design, terminology, and user experience.
With a well-prepared team and extensive experience, Solution25 is equipped to ensure a smooth and efficient Shopware platform setup. The goal is to initiate each project without unnecessary delays or obstacles. Client requirements are carefully aligned with Shopware’s technical and structural standards to create a reliable foundation for successful implementation.
Free 15 min initial consultation directly with our experts.
The U.S. market has distinct expectations, including fast shipping, transparent pricing, and region-specific language and tax structures. Effective localization goes beyond simple translation; it involves adapting the entire store experience to align with U.S. consumer behavior, regulatory requirements, and purchasing patterns.
Sales in the U.S. come with distinct legal requirements, customer expectations, and operational workflows. Whether the business model is direct-to-consumer, B2B, or a combination of both, having the right infrastructure in place is essential for long-term success.
To ensure net prices are displayed correctly for U.S. customers, begin by creating a dedicated customer group. Go to Settings > Customer Groups > Add Customer Group. In the setup window, assign a name to the group and select Net under the tax display option. This configuration will enable net pricing to appear in the storefront for customers assigned to this group.
To display the storefront using American conventions, a new language configuration for American English can be created. Navigate to Settings > Shop > Language, add a new language, and set the locale to “English, United States” with the ISO code “en-US”. This ensures that the storefront follows U.S. language and formatting standards.
Assign the US customer group to your sales channel under Sales Channels > Customer Group. Also, select the created US language within the Language section.
Assign the US customer group to your sales channel under Sales Channels > Customer Group. Also, select the created US language within the Language section.
Country (1): Select “USA” as the country.
Valid for (2): Choose “Individual States”. This will automatically open an additional menu under step (3), allowing state selection from a dropdown list. Note: U.S. states must be predefined in the country settings for this to function properly.
Valid for (2): Choose “Individual States”. This will automatically open an additional menu under step (3), allowing state selection from a dropdown list. Note: U.S. states must be predefined in the country settings for this to function properly.
States (3): Before assigning a tax rate, verify the applicable rate for each state. In cases where multiple states share the same rate (e.g., 6%), they can be selected together. For states with unique tax rates, create a separate entry following the same process.
Tax Rate (4): Input the appropriate tax percentage for the selected states.
solution25 is a specialized agency with a strong focus on Shopware, a leading eCommerce platform particularly prominent in the DACH region (Germany, Austria, Switzerland) and experiencing rapid growth in the United States of America. This specialization enables the delivery of:
The audit reports are written in clear, straightforward language to ensure they are easy to understand. Where possible, visual elements are included to help communicate insights more effectively. While any design suggestions presented are conceptual and not final, they serve to give potential clients a clear direction. The primary goal remains focused on improving the performance and results of the Shopware store.
What we offer:
That makes them a good fit if you’re looking for a long-term technical partner, not just a one-off build.
From available client reviews and materials, solution25 emphasizes:
If you’re not a developer yourself, that clarity can make all the difference.
We have the experience with mid-sized and scaling eCommerce businesses, which often need:
If compliance, data protection, and proximity matter, Solution25 being EU-based (Germany/Albania) means:
