Shopware Pre Go-Live Checklist: Everything You Need to Launch Smoothly

At solution25, we’ve helped countless businesses launch their Shopware stores—and we know exactly what can go wrong when you’re not fully prepared. That’s why we’ve put together a detailed, real-world Shopware pre-launch checklist. This isn’t just a list of tasks—it’s a complete blueprint to help you launch with confidence, clarity, and zero surprises.

Before you open your doors to the world, you need to make sure everything works—every product page, every payment method, every click. Launching a Shopware store is more than pushing a button. It’s about building trust with your customers from the very first interaction.

1. Store Configuration: Laying the Foundation

A strong foundation means fewer problems later. This is where we ensure that your core settings are aligned with your business model and market.

What to Review:

Default language and currency
Time zone and sales channel setup
Email templates and sender settings
SSL and HTTPS enforced
Order number sequences and legal identifiers
Company logo, favicon, and page metadata

2. Product & Catalog Data: Ready for Prime Time

Now’s the time to ensure your product listings are complete and polished.

What to Check:

Keyword-rich titles and informative descriptions
High-quality and consistent product images
Correct variant setup (colors, sizes, etc.)
Pricing and availability by customer group
Logical categories and clean URLs
SEO meta titles and breadcrumbs in place

3. Frontend Design & User Experience (UX)

Your store’s design is your first impression—make it count.

Review the following:

Homepage with CTAs and featured sections
Fully responsive design for mobile and tablet
Clear navigation and mega menu (if applicable)
Footer with policy links and contact info
Clean product pages with review blocks
Smart filtering and internal search results
Helpful 404 error page with navigation

4. Checkout Process & Payment Gateways

A smooth checkout equals more sales. A broken one costs you everything.

Must-test steps:

Guest checkout enabled and secure
All payment methods fully tested
Shipping zones and logic verified
Tax calculations by country/state
Order confirmations and invoice PDFs sent
Custom thank-you page or redirection setup

5. Legal Pages, Privacy & Cookie Compliance

Compliance builds trust—and protects your business.

Legal and privacy must-haves:

Terms, Privacy, Returns, and Imprint pages
GDPR/CCPA-compliant cookie banners
Email opt-ins are legal (not pre-checked)
Data export/deletion tools configured
Age-gated content for restricted products

6. SEO & Performance Optimization

If Google and customers can’t find or load your site, it won’t matter how great it looks.

Pre-launch SEO and speed audit:

Page titles, descriptions, and headings in place
robots.txt and sitemap.xml configured
Canonical tags to handle duplicates
Redirects from old URLs (if migrating)
Minified CSS/JS and lazy-loaded images
Server/browser cache, CDN usage
Core Web Vitals (LCP, CLS, FID) reviewed

7. Security Setup & Admin Access

Security lapses can damage trust—and your bottom line.

Security checklist:

Custom admin URL path
Inactive plugins removed
All extensions updated
Two-factor authentication enabled
Old admin users deleted
Backups scheduled and tested
Error logs active and monitored

8. End-to-End Testing (Your Final Dry Run)

Test everything like a real customer—from homepage to refund email.

Simulate and review:

Browse, search, filter, and navigate the store
Go through checkout with all payment methods
Test cancellations and refunds
Check ERP/CRM/email integrations

9. Analytics, Tracking & Marketing Tools

Know what’s happening on your store—right from launch.

Set up and test:

Google Analytics GA4 and eCommerce tracking
Google Tag Manager events working
Meta Pixel & Conversions API
Email platform (Klaviyo, Mailchimp) connected
Custom conversion events
Google Search Console verified

10. Post-Launch Support Plan

Even perfect launches need follow-up. Have a plan.

Checklist for the days after launch:

Designated person/team for bug fixes
Emergency process if checkout fails
Monitoring tools (UptimeRobot, Better Uptime)
Error log reviews and issue triage
Backup verification schedule
Early analytics review and CRO planning

Final Thoughts

At solution25, we treat launch like the opening night of a show. Everything backstage must be checked, tested, rehearsed. Because when the curtain goes up, your audience is watching.

This checklist is designed to guide you through every critical step, so you can launch with confidence—not with fingers crossed.

If you want a team who knows exactly what it takes to go live successfully, we’re ready to support you every step of the way.

Let’s make launch day your best day yet.