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GitHub

Optimizely Campaign – Shopware 6 Plugin by solution25

Table of content

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Introduction

The Optimizely Campaign Plugin for Shopware 6 by solution25 provides a powerful and seamless connection between your online store and Optimizely’s advanced email marketing platform. Designed to simplify and automate marketing workflows, this plugin enables merchants to synchronize customer data, export product catalogs, track user behavior, and send fully automated transactional emails directly from Shopware. With easy configuration and deep integration into the Shopware admin panel, businesses can enhance their email marketing strategy without complex technical effort. Whether you want to improve customer engagement, personalize campaigns, or keep subscriber data up to date, the Optimizely Campaign plugin offers a reliable and efficient solution to boost conversions and streamline communication.

Key Benefits

  • Seamless Transactional Emails – Automate order confirmations, account notifications, and more.

  • Automated Subscriber Sync – Keep your newsletter and contact lists always current.

  • Product Catalog Export – Ensure your email campaigns feature up-to-date product data.

  • Customer Behavior Tracking – Capture page views, cart events, and purchases to optimize targeting.

  • Simple Integration – Configure everything from within the Shopware admin panel.

  • Fully Compatible with Shopware 6 – Built for a seamless experience.

Compatibility

  • ✅ Shopware 6.5+

Get Started

Installation & Activation :

GitHub

1.Clone the plugin into your Shopware plugins directory:

git clone https://github.com/solution25com/optimizely-campaign-shopware-6-solution25

2.Install the Plugin in Shopware 6

  • Log in to your Shopware 6 Administration panel.

  • Navigate to Extensions > My Extensions.

  • Locate the newly cloned plugin and click Install.

3.Activate the Plugin

  • After installation, click Activate to enable the plugin.

  • In your Shopware Admin, go to Settings > System > Plugins.

  • Upload or install the “Email Marketing ” plugin.

  • Once installed, toggle the plugin to activate it.

4.Verify Installation

  • After activation, you will see Email Marketing in the list of installed plugins.

  • The plugin name, version, and installation date should appear.

Plugin Configuration

After installing the plugin, you can configure your Email Marketing credentials and options through the Shopware Administration panel.

Accessing the Configuration

1.Go to Settings > Extensions > Email Marketing
2.Select the Sales Channel you want to configure
3.Set the following fields:

General Settings

  • Opt-in Id.

  • Authorization Code.

Product Export Settings

  • Export Name.

  • SFTP Username.

  • SFTP keyfile password.

  • SFTP PRIVATE key file

Event Configuration

  • PostClick Base URL.

  • Authorization PostClick Code .

  • Client PostClick Code .

  • Add to basket param

  • Purchase Param

  • Product Param

📞 Support & Contact

Email: info@solution25.com