Multichannel Day 2025 gathered retailers, technology providers, and eCommerce strategists for a full day of insights, innovation, and practical know-how. solution25 participated as both sponsor and speaker, using the stage to spotlight successful Shopware case studies and proven strategies for scalable cross-platform growth.
Held in Cologne, the event brought together thought leaders from across Europe’s digital commerce ecosystem. solution25, a certified Shopware agency, contributed to the dialogue by focusing on one of the most pressing challenges for modern merchants: managing multiple sales channels efficiently while keeping operations centralized and data consistent.
During its presentation, the team shared client cases that illustrated how Shopware 6 can be used as a central hub for multichannel commerce. These examples covered the implementation of ERP integrations, automation of inventory syncing, and dynamic pricing rules based on channel performance. Attendees saw how solution25 enables clients to operate across webshops, marketplaces, and point-of-sale systems while retaining control over customer experience and operational efficiency.
The session also explored how businesses can move from fragmented setups to a more unified infrastructure using Shopware’s API-first design and flexible plugin ecosystem. The case studies included transitions from legacy systems and expansions into new markets through platform integrations such as Amazon, eBay, Google Shopping, and social commerce tools.
At the sponsor booth, the solution25 team met with retailers and partners to dive deeper into migration strategies, modular backend development, and scalable storefront design. Many conversations centered around how Shopware can be customized to fit complex logistics workflows, B2B logic, or regional compliance requirements—without compromising speed or usability.
Multichannel Day offered a strong platform for solution25 to showcase its growing portfolio of international projects. Visitors learned how the agency supports clients not only through initial implementation but also through long-term optimization, including conversion rate improvements, SEO maintenance, and system scaling as order volumes increase.
solution25’s dual role at the event—on stage and in the exhibition hall—reflected its commitment to educating the market and offering hands-on support. The team shared lessons learned, practical tooling setups, and checklists for businesses looking to expand their multichannel footprint with minimal disruption.
By participating in Multichannel Day 2025, solution25 reaffirmed its position as a strategic Shopware partner capable of delivering both vision and execution. The agency continues to support businesses that are ready to simplify their tech stack, reach customers on more platforms, and grow with confidence across borders.
