What is Digital Marketing?

For us at solution25, Digital Marketing plays a significant role in business growth. It is also one of the main factors that leads to success in ecommerce.

Digital Marketing includes: 

• Email marketing

• Content marketing

• Search engine optimization

• Social Media and much more

The most used marketing channel in the world right now are social media and search engines. 

Social Media marketing needs an evolving strategy to become successful. 

• Optimizing your profile

• Generating followers as much as possible

• Interact with your audience by posting videos and photos, responding to comments, etc.

The main benefits of social media marketing include traffic generation, lead generation, increasing brand awareness, etc. To be successful in social media marketing, you need to create a concept and be consistent with your postings and updates. 

You also cannot determine the success of your social media marketing strategies without tracking data. Google Analytics is a great social media marketing tool that will help you measure your success. Creating campaigns further has much significance in Social Media marketing, Facebook ads, Instagram ads, Pinterest ads, etc. 

One of the key factors to success is a good strategy. Ask yourself the following questions:

• What are your goals?

• Which social media platform is your priority?

• What type of content do you want to create and share?

Another essential part is interactive content. What you share should make people follow you. It should also result in more likes, shares, and comments on your posts. 

Shares are also one of the best engagements you can get on social media. The more users share your content the better. Sharing will also increase the number of your followers and may also have a significant effect on the conversion rate.  

You also must keep one thing in mind: The world around social media marketing is constantly changing, so you must keep track on any small or substantial changes to stay successful. 

The next main factor for a successful social media marketing is knowing your audience. Some information that might be helpful to know:

• Age

• Location

• Interests

• What they interact with the most

You need to gather as much data as possible. Social media analytics provide valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and target your audience better. 

There are more than 1.9 billion users monthly on Facebook. Instagram has around 1 billion users while LinkedIn is gathering 774 million users. LinkedIn is a great B2B social media platform where you can generate a lot of leads for your business, especially if you are a development or marketing company. Creating more connections on LinkedIn will help your business grow. 

If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.