Home / Online Marketing / Facts About Social Media Advertising during Holidays

In this blog post, I will give suggestions and recommendations on helpful methods to expand your audience on social media. The holidays are a perfect time to promote awareness of your products, services, and philanthropic initiatives through social media. You should bear in mind that when promoting your cause, you have to identify and structure your marketing strategies.

Christmas is a busy period particularly for businesses in retail and e-commerce. Therefore, social media is used to promote businesses’ Christmas campaigns to build and expand their reach on their products or services. Social Media Marketing is a bridge that helps generate attention and engagement. It’s a straightforward way to help a brand raise awareness online and also a common way of getting new potential customers in touch with your brand. Since almost every brand is presented on Social Media, it has been proven that a large percentage of customers stay connected to social media to check out the latest of their favorite brands. Especially during Christmas time, the opportunity should be seized to boost your market, and moreover to expand and win new online buyers. This can be reached by broadcasting campaigns on social media or publishing creative and catchy advertising videos.

The development and influence of social media has helped people explore their style and find the perfect gift without going through much effort. This Holiday season won’t be an exception, people will reach out on social media in order to gift the perfect present for loved ones on Christmas and New Year.


Apart from the fact that your promotional content should include genuine, authentic, and soulful holiday messages, engage with your customers by acknowledging their loyalty. It is also a great idea to plan on running giveaways or discounts, thus you can anticipate from your customers to share their positive experiences online and at the same time get positive feedback.

Most businesses, brands and companies are conscious of the fact that they need an engaging message that stands out from all the rush of the holiday season. A few genuine, authentic and cheerful holiday messages, product discounts, advertisements, and other marketing strategies, will lead to engagement, and surely contribute to people becoming loyal customers of your brand.

Remember that it’s not just about simply putting the holidays at the forefront of the message. In marketing you should put a lot of effort and innovative ideas.

In the marketing world, during festive times opportunities should be sought to broaden your market, by reaching out with special social media campaigns.

Social media has been around for a while, and statistics show that proper marketing is helpful and crucial for marketers who want to reach out to mobile users as well. As shoppers influence brands increasingly, social media strongly impacts marketers to turn to social platforms, in growing their reach.

The 2019 Holiday Marketing Guide outlines ways to attract shoppers, engage existing customers, increase sales and purchase value. The guide covers important and up-to-date techniques, with in-depth analysis of purchasing behavior and step-by-step instructions on how to strategically build each phase.


Heyorca allows you to plan social media posts, work with clients and report your profits in one place. With Heyorca Reports you can obtain reports on your most successful posts of the year, helping you plan your next social media holiday calendar for 2021.

The holidays are a prime time for user-generated content since people want to share their jolly spirit with others. Providing people with a platform to share their holiday experiences can be a great success. If you’re not certain where to start with user-generated content, start with the brand-specific hashtags people use when sharing their content, and focus on the universal challenges of the holidays.

Several websites provide information about various social tools. Try keyword tools such as Google Keyword Planner, Ubersimplify, or check out Google Trends. Remember that your content should contain the most popular keywords people are looking for during the holiday season.


This holiday season I recommend companies pay more attention to Reddit, a social networking site that is accessed by more than half of all Americans. What many people don’t realize is that there are numerous subreddits (micro-Reddit communities), focusing on over 100 product sales and deals and that over 3,000,000 Reddit users subscribe to monthly. There are also sales and trade-related subreddits such as Frugal ThriftstoreHaul, FrugalsaleFashion, and Deals.

Since Reddit is a social media site that more than half of all Americans visit, you’ll want to spend some time to know the sort of products that people post, the style of the titles, and what the content is about. Many marketers view social media posts during holidays as just a fluff. The truth is that holiday posts during the holidays can be a huge break locally and internationally, if you are able to create the most valuable and helpful content in any of the social media platforms there is available.

What I do know is that there are a number of things to consider as we enter the Christmas season in the midst of global uncertainty. What I mean by that is that as shopping becomes more prevalent over the holidays, a lot of changes occur that need to be noted. In addition, for you to achieve impressions, click-through rates, visitors, the average order value, can result in spending a disproportionate amount of money on advertising to reach all of these goals.

Let’s look at every strategy and determine what you should do to boost your sales over the Christmas period. Advertisements should include text ads containing personal rhetoric, information about discounts and sales, and language reflecting different holidays. Text and ads should be aimed towards the people who will benefit from them.

E-commerce companies need to make sure their mobile strategies are in highest shape as more and more people prefer to purchase on their mobile devices. Whether you are running a holiday ad campaign or an ad network like Remarkte, using social ad platforms like Facebook and Instagram will guarantee that you maximize the opportunity to make as many Christmas sales as possible. As it turns out, the chances of profiting from advertising are enormous, if you manage to do everything accordingly.

If you want to know more about e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in ecommerce.

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