Essential advertising types in E-Commerce 

For a successful business, you must invest in advertising. You can have the best website worldwide, but if you don’t invest in advertising, succeeding in the market will be challenging. 

There are many ways to do paid advertising: 

Social Media Advertising

Social media advertising is a great way to expand your audience and generate more traffic which can easily impact your conversion rate. You can advertise on Facebook, Instagram, Pinterest, and various other platforms. 

One of the most important things for social media advertising is to TARGET the right audience for a specific product or service. 

Display Advertising

Display advertising is paid advertising in which companies use banner adverts and other visual ad formats to promote their products on websites, apps, and social media platforms. These are usually found on websites and blogs to generate more traffic to your brand and increase brand awareness. 

For marketers seeking for new ways to contact and acquire clients, display ads are a valuable advertising option. 

PPC

Paid per click marketing is also a great way to advertise. They are ads that you only pay for when a user clicks on your ad. 

Let’s say 100 Users have seen your ad, but only 3 of them have clicked on it. The price revolves around the same 3 users that clicked on your ad, which is a convenient way to convert a visitor into a buyer.  

Remarketing

This is a technique of marketing that does what it says and is based on cookie technology. It remarkets the audience that didn’t finish a specific purchase. 

So, you target users that didn’t proceed with their transaction which can happen for several reasons. 

Video Ads

Many online stores nowadays use a lot of video ads, especially when their target audience is a younger generation. It’s a great way to generate traffic and increase the conversion rate. For example, another option to do video ads is through YouTube.  

Keep in mind

You must keep in mind that for all the mentioned advertising techniques, TARGETING is a core factor to be successful. You always need to target the right audience. 

For example, if you are selling workwear, you wouldn’t want to spend money for lawyers to see your ad, or teenagers. You would want a person who works in a construction site to engage with your ad. 

Also, another key factor to be successful in advertising is to TRACK. Through tracking, you can optimize your ads every day until you reach the perfect audience for a specific ad. 

You can use many different tracking tools, for example, one of the most used tracking tools is Google Analytics, which gives you all the needed data for a successful advertising campaign. 

There are also other tools you can use for tracking. To list a few:  

Adobe Analytics, Matomo (formerly Piwik), Clicky, etc. 

If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.