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A chat that sells.Not just answers.

PathWay turns conversations into sales. It helps shoppers find the right products, adds them to cart, and guides them through checkout, directly inside the store. Built for Shopify, Magento, Shopware and WooCommerce.

PathWay by Boldest · available in Europe through solution25

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Ask. Find. Buy.

Customers describe what they need by text, voice or image.

A faster path to purchase.

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Built for real shopping journeys

PathWay turns product questions into buying decisions, directly inside the store.

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Understands intent

Interprets what customers are looking for.

Relevant recommendations

Surfaces products that fit the request.

Product answers

Responds with useful product information.

Actions in chat

Supports the next step without breaking the flow.

Fits existing stores

Adds to the current commerce setup.

Shorter purchase journey

Helps customers reach decisions faster.

One chat. Two ways to sell.

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See PathWay in action

PathWay supports different shopping and B2B sales journeys without replacing the existing store.

Guided B2C shopping

Product advice, recommendations, and a smooth handoff to checkout.

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B2B sales support


Helps buyers find the right products, alternatives, and relevant account information.

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Smarter product discovery

Adds conversational product search alongside the existing shopping experience.

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Powered by PathFinder

PathWay runs on Boldest’s PathFinder, connecting customer intent, product data, and actions in one intelligent commerce layer.

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Built on existing systems

Works alongside the current commerce setup.

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Data-led answers

Uses relevant business and product data first.

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Flexible AI models

Supports different AI models depending on the use case.

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Flexible AI models

Supports different AI models depending on the use case.

What merchants ask us first

Anything not covered here can be clarified with the migration team.

PathWay is a conversational commerce solution that helps customers find products, get answers, and move toward purchase through chat.

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