Magento is one of the most famous shop development software. The platform was established in 2008 and is still widely used today. This is mainly thanks to their concept and professional offers. Because Magento offers an ideally tailored “software package” for every company size, prices vary from package to package. What is special about Magento, is the large variety of tools and extensions. As a result, your online shop will be developed individually with rich features, and high recognition value.
From small start-ups to large companies, Magento offers special tariffs. The free version of open-source software is particularly suitable for small, uncomplicated shops in which only a few products are to enter the market. Larger shops on the other hand demand more effort. Therefore, in these cases, the paid Commerce version should be taken into consideration. This offers large companies the opportunity to create an online shop where numerous products in many categories can be uploaded. In addition, other tools available deliver a professional and neat look.
To briefly summarize the Magento versions: The open-source software can be downloaded free of charge. This is of particular benefit to small start-ups. However, extensions will be charged extra. The Community Edition is primarily intended for small to medium-sized companies and therefore does not require a lot of investment. For the Commerce Version, also known as the Enterprise Edition, it will be pricier. However, the shop operator can expect an individual and error-free online shop as well as sincere customer support.
However, the software mentioned above also requires costs for Magento. The open-source version is available for download free of charge. However, it must be regarded that various tools have to be used for extended functions, for which additional costs are incurred. The costs vary depending on the size of the shop. You can claim the software once for a large amount. Since this is not feasible for many companies, especially at the beginning, the costs can also be calculated on a monthly basis.
Furthermore, it must be addressed whether Magento charges running costs, implemented for various reasons. On the one hand, the server must be permanently connected to Magento so that your online shop can function. Around € 50 per month are charged for this. Depending on how successful your online shop is, Magento secures data, making the purchase worthwhile.
So that you know how exactly how your shop is programmed and what effort is required, it must be clarified with which other systems Magento is compatible with. Since the basic “programming language” is PHP, a basic construct through the MySQL database is recommended. Other systems, such as Apache or Java, can then be linked as required. The result can be seen flawlessly on all web browsers as well as on mobile versions.
In addition, it must be clarified which inventory management systems Magento is compatible with. This is part of the good organization of inventory and customer orders. This means that all necessary information is conveyed to shop operators, shipping service providers, and customers as quickly as possible. From Sage to Pixi to Lexware, every functional merchandise management system comes into question. It is only important that the interface between the two systems is set up correctly.
So far, the various tools and functions of Magento have been mentioned. In general, every product can be uploaded in an optimized way. The drag and drop function means that photos, videos and much more can always be easily uploaded. Marketing strategies are renewed not only in terms of SEO, but also in terms of ads, so the target group can be set manually.
The tools and extensions mentioned above, give Magento shops a unique and structured look. Banners with special offers are usually placed on the “home page” to attract the customers’ attention. Above this, there is usually a bar with various main and sub-categories of the products, so that the customer can find the desired products with a few clicks. These features are listed there with pictures and descriptions. Despite the structure, your page customize your shop according to your taste.
The interface between Magento and Amazon is important to reach as much organic traffic as possible. This means that your own Magento online shop can be linked to your Amazon account. After you have submitted all the essential products information such as photos, descriptions and EAN codes to Amazon, you can target the giant’s customers as well. In principle, this is not only possible with Amazon, but also with many other popular platforms such as eBay or Rakuten.
Now there is no need to ask what advantages and disadvantages Magento can have. If a complex shop is to be set up, Magento requires a high budget with many additional running costs. But as it is evident in many online shops, Magento not only ensures an ideal look, but also extensive marketing through SEO optimizations, social media interfaces and links to large platforms such as Amazon, which expand customer traffic and the conversation rate.
To be able to rank Magento correctly, it is important that for the software to be rightfully compared with others. One of Magento’s biggest competitors is Shopware. Magento and Shopware both have broad clients throughout the world. In terms of price, it is noticeable that Magento requires more costs than Shopware.
The differences between Magento and Shopify also need to be clarified. Probably the most important is that Shopify doesn’t offer free trial versions like Magento. However, in Shopify the shop operator is provided with customer support regardless of the size of the shop. The well-known platform takes plenty of time to help customer clarify problems and errors. However, it must be taken into account that additional costs arise from a required adviser that is not always required with Magento.
This is different with WooCommerce. Because, in contrast to Magento, WooCommerce only offers free versions that are especially worthwhile for beginners. However, the big difference between WooCommerce and Magento is mainly visible in the final results. WooCommerce is known for no expansion modules and therefore looks very simple. In the case of Magentoshops, on the other hand, you can see the high cost and performance expenditure at first glance. The same difference is also noticeable between Magento and Prestashop.
Ultimately, a further distinction must be made between Magento and WordPress. The difference is pretty obvious. Because WordPress is only suitable for creating content pages, for this reason only, it is out of the question in building online shops from scratch. However, if you are interested in creating a content blog, WordPress is the one platform which will be most convenient. WordPress can be downloaded free of charge and can easily be created using predefined templates.