How to build a shopping feed in Shopware

A shopping feed is a list of products that contains product images, title, descriptions, and attributes that have related data where each product can be displayed or advertised after the file will be added to sales channel.

The best way to build a shopping feed is to add the extensions of social media shopping and google shopping.

For social media we add the tools that provide easy integration with the help of exports and some additional configurations:

⊛ Add the data that are required for integration in Facebook and export in a XML File. The configurations and integration are done in Facebook Settings
⊛ The same goes for Instagram where we find a XML File that contains all the data that are relevant to Instagram. Tips” Instagram profile should be linked with your Facebook account”.

Google Shopping

Anyone that owns an online shop today, can´t overlook Google. Customers use it to search items, compare and view them. Google Shopping provides all the data in XML Feed.

To configure the Google Shopping, you need to follow these steps:

1.Language – Select the language you want to see the configurations in.
2.General Tab – Configure the export feed that will be generated later.

⊛ Name – Enter a name for Sales Channel
⊛ Active – Activate the generation on the feed. If the feed is deactivated, it cannot be accessed through the URL.
⊛ Storefront sales channel – Select which storefront should be used for the integration. This storefront will display the articles through Google Shopping.
⊛ Storefront sales channel domain – Based on which sales channel is selected we can choose the domain we want to use.
⊛ Currency – Choose the currency in which the products you want to be displayed. There are available currencies in storefront sales channels that you can choose
⊛ Dynamic product group – When we assign a dynamic product group, we define which product will be exported to feed, for Google Shopping

3. Statistics Tab – View the key figures of your orders with the help of Google Shopping, which are divided into orders, customers and turnover.
4. Unpublished Products – See the products that are not published yet. We can validate the products at this point, and we can see the result of validation. This tab is available only after we set up and save the general configuration.
5. Integration – Integrate the feed into Google, Export – URL and add items to Google Shopping. This tab is available only after we set up and save the general configuration.
6. Template – The Template defines the structure of exported product file. The template is divided into header line, product line and a footer line. With Test Template button checks if there are any syntax errors in the template. With Generate preview we can directly view the content of the created file. Will be displayed after the basic configurations has been made and settings will be saved.
7.Delete sales channel – If you want to delete the sales channel within Shopware you can delete it with this option. Options are available only after a sales channel is created.

The same configuration goes in Facebook, Instagram and Pinterest.

Shopping Ads with Google:

The best experience for the shopping feed is to set up the Shopping Ads with the Google function.

With the help of the Shopping Ads with Google function, you can move your products to your Google Merchant Account in the product comparison website Google Shopping and make them there available.

Directly from your Google Ads account, you can also launch a smart campaign for the goods in your Google Merchant Centre account.

If you want to build your own web shop or have questions relating to e-commerce development platforms or apps, read our blog posts for Shopify and Shopware. Our dedicated outsourcing team can be your collaborator in e-commerce.